Indigenous Australians are much less likely to enrol to vote than other Australians. Many of those who are enrolled do not vote or vote incorrectly.
Because of this, in the lead up to a Federal election, the AEC embarks on a significant campaign to inform Aboriginal and Torres Strait Islander peoples about the upcoming election, and enable people to vote. A mobile polling program uses aircraft to allow people living in remote communities to vote where they live rather than travel long distances to polling stations in town.
Cox Inall Ridgeway provides strategic communications advice to support this campaign. Our work with the AEC aims to reach Aboriginal and Torres Strait Islander peoples from the Torres Strait to Cape Barren Island; from Wagga Wagga, Alice Springs to Broome and everywhere in-between.
We advise on appropriate media channels and produce and distribute press and radio advertisements tailored specifically for Indigenous audiences. We also created radio ads in over 15 Indigenous languages in this truly national communications campaign.
Our aim is to reach a place where all Aboriginal and Torres Strait Islander peoples are having their say on their future and the future of their community and are engaged in Australia’s democratic processes.