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Live Longer!

Campaign for better Aboriginal and Torres Strait Islander Health

Live Longer! is a national health initiative aimed at preventing the onset of chronic disease and is the largest social marketing campaign targeting Aboriginal and Torres Strait Islander communities to take place in Australia.

The first stage of the campaign required Cox Inall Ridgeway to support Aboriginal and Torres Strait Islander community health organisations to develop and run their own social marketing preventative health campaigns.

Following this we hosted a Live Longer! conference with grant recipients and Tackling Smoking and Healthy Lifestyle Teams to allow communities to present and discuss their health promotion approaches to local issues,and describe local project delivery approaches.

The conference gave expression to Aboriginal and Torres Strait Islander values, connecting local groups and enabling them to share their experiences, their histories and their own cultures, and to demonstrate and discuss the links between these and their interest in the delivery of health promotion.

It provided an ideal forum to gather information from delegates about the possible ways the Live Longer! campaign could be communicated and promoted to the broader public health community.

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