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Make Healthy Normal Aboriginal Engagement Campaign (NSW Health)

Cox Inall Ridgeway is currently developing and implementing a large culturally appropriate community engagement strategy to enhance awareness and trigger behavioural change among Aboriginal communities in NSW in relation to healthy eating and increased physical activity.

This is a multi-faceted campaign that involves the development of engaging visual content (videos, photos and infographics) for social media and a social media strategy for NSW Health including a content calendar, posting guidelines and evaluation framework. Our campaign approach also includes the delivery of large community activation events, production of educational/motivational resources, content for an Aboriginal-specific website and recruitment and management of Aboriginal campaign ambassadors.

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