Cox Inall Ridgeway launched (February 2017) a research and communication engagement campaign aimed at raising awareness about the dangers of drug use in Aboriginal communities in NSW, in conjunction with the NSW Police Drug and Alcohol Coordination team and key Aboriginal community and health industry stakeholders.
The ‘Not Our Way’ campaign consists of a suite of resources including posters, postcards, information booklets on health services working in recovery support, youth-focused story books and two videos that address the rising issue of methylamphetamine (‘ice’), the illegal use of pharmaceuticals and the associated health and safety risks to individuals and the wider community.
Over an 8-month time period Cox Inall Ridgeway project managed the ‘Not Our Way’ campaign from inception to delivery of resources. We arranged and delivered 10 community consultations across NSW, produced two film shoots over multiple days, project managed all resources from creation to delivery, coordinated 5 Advisory Group consultations, and arranged 3 community launches. The successful community consultations continue to support Cox Inall Ridgeway’s understanding of the complex issues related to drug use/misuse in Aboriginal communities, such as its connection with intergenerational trauma and our understanding of the legal aspects of ‘drugs and the law,’ particularly about use of ice and related violence.
Not Our Way – Pharmaceutical film
Not Our Way – Ice film
To view content created as part of the campaign see: